The morning can indeed be a good one. Especially if you kick it off with a tasty breakfast, hot coffee, and a warm smile. Hoffman Lewis partnered with BKWLD to deliver a multi-layered, hands-on, and integrated campaign (or experiment if you will). The campaign was targeted at frequent McDonald’s patrons, Moms, and Millennials in St. Louis, with the objective of increasing brand favorability and ultimately breakfast sales. The deliverables included six :30 broadcast spots, one mobile application, and a website to serve as the digital hub aggregating user chatter, and special offers.