DXM Stories
Dxmstories.com explores the effects of cough syrup abuse through a series of raw interactive videos. The site also includes stories from abusers, facts about the drug, and links to organizations that can help with addiction. In a continuation of the campaign, a trio of YouTube videos was released last week with over 100K hits to date. Metrics show that visitors are now spending an average of two minutes more per visit on the site than they were during the same time period last year. Those visitors are also twice as likely to delve into and explore the site upon arrival, rather than immediately “bouncing” to other web destinations.