Rock Paper Scissors Blows It Up for adidas

Recent addition to the RPS roster Stewart Reeves smashes onto the scene with explosive editing in adidas’ “Blow Up”, a spot starring Washington Redskins Heisman Trophy winner RG3. Directed by Lance Acord for 180 LA, “Blow Up” is a Molotov cocktail of visceral and combustive energy, tempered by moments of stillness and beauty. Agile cuts by RPS, paired with VFX by a52, give the spot a potent push and pull.



Client: adidas
Spot Title: “Blow Up”
Air Date: February 2013

Agency: 180LA
Executive Creative Director: William Gelner
Creative Directors: Grant Holland, Gavin Milner
Copywriter: Zac Ryder
Art Director: Adam Groves
Head of Production/Managing Partner: Peter Cline
Head of Broadcast/Senior Producer: Natasha Wellesley
Director of Client Services: Chad Bettor
Account Director: Jerico Cabaysa
Account Manager: Paul Kinsella
Planner: Mitch Polatin
Business Affairs Manager: Nestor Gandia

Production Co.: Park Pictures
Director: Lance Acord
DOP: Lance Acord
Executive Producer: Mary Ann Merino
Line Producer: Aris McGarry
Production Designer: Jeffrey Higinbotham
Stylist: Kameron Lennox
Football Trainer: Simon Fathers
Casting Director: Michael Fisher

Editorial Company: Rock Paper Scissors
Editor: Stewart Reeves
Executive Producer: Carol Lynn Weaver
Producer: Cristina Matracia, Meagen Caroll
Assistant Editor: Luke Mcintosh

VFX: a52
VFX Supervisor/Flame Artist: Patrick Murphy
CG Supervisor: Kirk Shintani
2D VFX Artists: Patrick Murphy, Steve Wolffy, David Parker
3D Artists: Ian Ruhfass, Vivian Su, Chris Janney, Joe Paniagua
Producer: Scott Boyajan
Executive Producer: Jennifer Sofio Hall, Megan Meloth

Transfer Facility: The Mill LA
Colorist: Adam Scott

Audio Post: Eleven
Mixer: Jeff Payne
Asst Mixer: Ben Freer
Executive Producer: Caroline O’Sullivan

Music Co: Human

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