A nervously assembled outfit. A drunken, flirty night out. A sunset kiss on a sandy beach. These are the moments that populate Match.com’s “Get Closer”, a spot by NY/LA-based production company Logan & Sons. Telling the story of several relationships in short, emotional bursts, “Get Closer” depicts the simple, beautiful moments that we might not necessarily pay attention to when dating, reflecting a deeply personal understanding of what it means to fall in love.
“The film was about finding true moments, little moments, believable moments, “ states Director Kristoffer Borgli. “Nothing too big, just a poetic view on the everyday sort of stuff. An ironic Titanic-moment over a freeway, making out in the back of a taxi, messing around in a thrift store. I wanted it to feel like we were actually there in real life situations, documenting seemingly random dating moments.”
“Get Closer” marks Kristoffer’s first spot in the U.S. and his first with Logan & Sons. The spot triumphs in its touching and honest account of how dating, whether by Internet or otherwise, has its ups and downs, like any relationship. From first kiss to first fights, awkward meet-ups and getaway weddings, “Get Closer” is as close to the truth as reality itself.
Spot Title: “Get Closer”
Air Date: January 2013
Agency: Berlin Cameron
Production Co.: Logan & Sons
Director: Kristoffer Borgli
DP: Daniel Voldheim
LOGAN (www.logan.tv) is an award-winning New York and Los Angeles-based creative studio and production company specializing in groundbreaking content creation. Their team of producers, directors, creative directors, VFX artists, and animators excel at problem solving and helping clients bring their vision to life. Concepting, ideation, design, live-action production, 2D and 3D animation, VFX, editorial, and ﬁnishing take place under one roof, making workﬂow a truly seamless experience.
Logan & Sons (www.loganandsons.com) acts as the live-action division of LOGAN and represents a broad spectrum of directorial talent.
Known for its iconic work for top brands, LOGAN helped create many memorable cultural moments, including commercial campaigns like the Apple’s iPod Silhouettes, viral hits like the Gymkana ﬁlms (over 165 million views), opening titles and sequences for ﬁlms like Zombieland, The Avengers, Premium Rush, and Gangster Squad, content and marketing campaigns for hit video games like Elder Scrolls: Skyrim, Call of Duty, Borderlands, Resistance, Metal Gear Solid, and many others.