Running Green

February 6, 2013

by — Posted in Sales Poetica

Five nights of filming on a New York City street, a VFX studio willing to take a leap into the unknown, a young start-up director with a time lapse camera rig he built himself, all for an unforgettable spot.

The latest project from animation-expert-turned director Doug Purver paired him once again with conceptual design, animation and VFX studio SUSPECT, and it’s a project they designed to push their own limits-and the industry’s. With SUSPECT involved in every step of post-production, Purver and the team created a slow-motion narrative that’s both fluid and arresting. In the spec spot, a pair of photo-real New Balance 509 sneakers jogs in super slo-mo along a high speed, time-lapsed streetscape, leaving bursts of beautiful flowers and other plant life that is in stark contrast to the gritty, New York City cobble stone street.

Press:

Motionographer: Suspect and Director Doug Purver: New Balance “Running Green”