Tool Director Erich Joiner Makes Gildan a Priority

Even if you wake dazed and confused, never leave behind your favorite Gildan t-shirt.



Client: Gildan
Spot Titles: “Getaway”
Air Date: Super Bowl 2013

Agency: DeVito/Verdi
Creative Director: Brad Emmett
ACDs: Robert Fremgen, Vinny Tulley
Sr. Producer: Karen Tomlin

Prod. Co.: Tool
Director: Erich Joiner
EPs: Brian Latt, Oliver Fuselier, Dustin Callif

Editorial: Cosmo Street
Editor: Tiffany Burchard

About Tool:

Bicoastal Tool is an award-winning production company, representing top live-action directors and interactive directors for advertising projects. From funny… visually engaging… and/or interactive, Tool’s diverse roster of unique talent creates unforgettable commercial and digital content across all platforms.