Tool and Steam Films Bring the Apocalypse to the Super Bowl for Hyundai

Tool/Steam Films Director Benji Weinstein teams with Innocean for “Gaspocalypse,” a rip-roaring Super Bowl :60 that pits the Hyundai Sonata Hybrid against a team of psychotic road warriors.

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Spot Title: “Gaspocalypse”
Air Date: February 3, 2013

Client: Hyundai Auto Canada Corp (HACC)
Vice President, Marketing: John Vernile
National Advertising Director: Steve Majewski

Creative Agency: Innocean Worldwide Canada
Executive Creative Director: Gary Westgate
Creative Directors: Gary Westgate / Nelson Quintal
Art Director: Simon Duffy
Writer: Gary Watson
Agency Producer: Alina Prussky
VP, Group Account Director: Daniel Buckley
Account Director: Shannon Beaver
Agency Planner: Paul Kron

Production Company: Steam Films/Tool of North America
Director: Benji Weinstein
Executive Producers: Brian Latt, Dustin Callif, Oliver Fuselier, Krista Marshall, Jennifer Sykes
Editorial Company: School Editing
Editor: Brian Wells

Colorist/Transfer: Sean Coleman, CO3
Music and Sound Design: RMW
Music Producer/Sound Design: Steven MacKinnon, Ted Rosnick

Media Agency: Innocean Worldwide Canada
Media Agency Planner: Spiro Paravantes

About Tool:

Bicoastal Tool is an award-winning production company, representing top live-action directors and interactive directors for advertising projects. From funny… visually engaging… and/or interactive, Tool’s diverse roster of unique talent creates unforgettable commercial and digital content across all platforms.