Safeway Trades Paper for Elastic

Elastic Director and Annecy International Film Festival winner Andy Hall has teamed with DDB Chicago to create “Paper,” a whimsical new :30 for Safeway’s “just for U” app. In “Paper,” Hall stays true to his charming stop motion animation techniques and neatly understated aesthetic to illustrate the hassles of keeping up with paper coupon clippings and endless grocery lists.

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Client: Safeway
Spot Title: “Paper”
Air Date: January 2013

Agency: DDB Chicago
Chief Creative Officer: Ewan Paterson
Group Creative Director: Jean Batthany
Creative Director: Perry Metz
Art Director: Anne Delaney
Copywriter: Parry Metz
Executive Producer: Brigette Whisnant
Director of Broadcast Production: Diane Jackson

Production Company: Elastic
Director: Andy Hall
Director of Photography: Tami Reiker
Live Action Producer: Ron Cosentino
Production Designer: Dave Wilson
Designers: Henry DeLeon, Tuna Bora, George Fuentes
Post Producer: Meredith Tomasulo
Executive Producer: Jennifer Sofio Hall
CG Supervisor: Max Ulichney
Nuke Compositor: Shahana Khan
3D Artists: Ian Ruhfass, Joe Paniagua, Frantz Vidal, Adam Carter, Lindsey Butterworth, Martin Furness
Colorist: Shahana Khan
Roto Artists: Maciek Sokalski

About Elastic:

With studios in Los Angeles and New York, Elastic is home to a group of filmmakers that have found their voice through years of experience across an impressive range of visual mediums. With the support of award-winning sister companies Rock Paper Scissors and a52 VFX, the directors at Elastic are unconstrained by technique and have the freedom to support their vision by tapping into the talents and unique resources that have made each of these companies excel. Every director brings with them a history and understanding that influences their work and defines their craft. For these directors, their years of experience and love for animation, editorial and visual effects have culminated in the creation of Elastic.