a52 Smells the Roses with Nescafé

What if you could take advantage of every opportunity you ever missed, all at once? The VFX team at a52 and Rock Paper Scissors editor Damion Clayton help Nescafé and twofifteenmccann explore this dazzling concept in a dreamlike :60 spot. “Reminders” follows a young father and husband as he strolls past a brick alleyway filled with every flower he never smelled, a radiant sky beaming with every sunrise he never watched, and more arresting moments in a series of increasingly surreal visuals – each progressing toward a heartwarming conclusion.

[jwplayer mediaid=”5230″]



Client: Nescafé
Spot Title: “Reminders” :60 & :30

Agency: twofifteenmccann
Chief Creative Officer: Scott Duchon
Creative Director: James Robinson
Art Director: Nik Daum
Copywriter: James Robinson
Senior Producer: Brandon Romer
Director of Integrated Production: Alex Spahr / Tom Wright
Managing Director: Mike Parsons
Account Director: Zach Rubin
Account Supervisor: Juliana Mejia

Production Company: MJZ
Director: Blue Source (Leigh Marlen)
Director of Photography: Alejandro Martinez
Live Action Producer: Mark Hall
Production Designer: Roberto Bonelli

VFX Studio: a52
VFX Supervisor: Jesse Monsour
2D VFX Artist(s): Bruno Parenti, Steve Wolf,
Colorist: Paul Yacono
Associate Producer:
Producer: Daughn Godd Ward
Executive Producer: Jenn Sofio Hall, Megan Meloth

Editorial Company: Rock Paper Scissors
Editor: Damion Clayton
Assistant Editor: Ko Messiah
Producer: Toby Louie
Executive Producer: CL Weaver

Music Company: Human
EP: Millie Munro
Producer: Jonathan Sanford
Original Music: Human

Sound Design Company: 740
EP: Scott Ganary

Mixing Studio: Lime
Mixer: Joel Waters

About a52:

Established in 1997 as a destination for the latest high-end photoreal visual effects, a52 has become home to the industry’s most innovative and talented artists. What began as an extension of award-winning editorial company Rock Paper Scissors, and drawing on the talented directorial roster of Elastic, a52 is now a full-service studio in Santa Monica, led by industry leaders Patrick Murphy and Andy Hall. Best known for seamless visual effects integration, the studio consistently works with top directors, agencies and clients earning not only an Emmy for Outstanding Commercial achievement, but recognition from numerous award shows including: AICP, Andy, BDA, Belding, Clios, British Design and Art Direction, International Monitor, International Automotive Advertising, London International Advertising and One Show awards.