When Maroon 5 set out to create a video for Daylight, a soulful song from their Overexposed album, they ditched the studio format in favor of footage delivered by their fans from all over the world. Partnering with Director Jonas Åkerlund, jumP Editor Luis Moreno took on the Herculean task of paring the countless confessions down into a moving 9:00 story. Moreno notes, “In trying to tell their stories I felt it was imperative to represent the fans with the utmost respect.” Dicing a torrent of admissions of love, fear, sorrow and hope with footage of birthday parties, minor athletic events, puppies and family reunions, Moreno expertly weaved the moments that hold people together.
Artist: Maroon 5
Air Date: December 2012
Production Co.: Serial Pictures
Director: Jonas Åkerlund
Editorial Co: jumP
Editor: Luis Moreno
Assistant Editor: Adrianna Merlucci
Bicoastal jumP is an award-winning creative editorial boutique focusing on commercials, features, short films, music videos, and emerging media content. The firm works with a wide-range of top-tier brands, directors, and agencies continually delivering powerful and efficient results for each of its clients. The company roster includes Partner/Editors: Luis Moreno and Michael Saia, Editors: Lin Polito, Troy Mercury, Richard Mettler, Patrick Griffin, David Trachtenberg, Richard Cooperman, Wendy Rosen, Jonathan Edwards, EPs Betsy Beale and Alexandra Leal, and Partner/Managing Director Dee Tagert.