Click 3X and The Great Mikillstökk Send a Holiday Gift to Hurricane Sandy Relief Funds

Click 3X gets into the spirit of giving this holiday season with The Great Mikillstökk, a Facebook experience that continues the company’s tradition of harnessing social media in clever and unconventional new ways. Launching Monday, December 17th, Click will make a charitable donation to Hurricane Sandy relief funds when users send a digital holiday card to their Facebook friends. Utilizing data from the user’s profile and Google Maps API, the app then generates a video of Glennard Fricks, the Mikillstökk’s premier stunt elf, being launched to his destination.

Click 3X will track Glennard’s travels, donating to Rockaway Renegades, the Brooklyn Recovery Fund, and the Sandy NJ Relief Fund based on his many journeys.



About Click 3X:

Click 3X, and its interactive division ClickFire Media, create engaging film, TV, web, and branded content. Positioned at the intersection of entertainment, advertising, and technology, the studios work in tandem or autonomously. Click 3X shoots, edits, designs, animates and creates VFX; ClickFire Media brings those disciplines into the interactive space. Click operates a full service, 11,000 square foot state of the art studio in Manhattan outfitted with 70 fulltime staffers.