Steve’s New Pilot

Developed by Honda’s long-standing agency of record, RPA, six comical TV spots showcase the Honda product line and various standard features such as rearview camera, Pandora® internet radio or Bluetooth® HandsFreeLink®. Each spot opens on someone thanking Honda for giving their friend or relative a great deal on a new car. The narrator gives a detailed account of why the car is such a great purchase. Precocious Samantha loves getting rides in her big sister Laura’s new Civic while rocking out to her USB-connected iPod®. Doting Nancy loves her son Steve’s new Pilot with its Bluetooth and rearview camera. Spikey-haired tween Pete is grateful for his Dad’s Accord; its low cost equals more presents, and Pandora distracts Dad from his son’s paintball escapades.


Adweek: Ad of the Day: Honda
MediaPost: Honda Launches Humorous Year-End Campaign