Camp Victory

Nike Brand Design engaged HUSH (and architecture firm Skylab) as their experiential design agency. Many months ago, HUSH started with a blank slate – on which they’ve built a world’s fair size physical/digital experience that focuses on playful competition, deep sensory experiences, powerful visual design and information display.

Specifically, HUSH built three bold experiences: the (now) world-famous head-to-head Treadmill Running Game, Nike+ HeatMap data visualizations, and the XL, sensory, immersive Speed Tunnel experience.


PSFK: Nike’s Installation Shows What It’s Like To Travel As Fast As An Olympian
Fast Company: Nike’s Glowing Olympic Camp Teases The Sci-Fi Future Of Sports
Adweek: Nike Glimpses the Future With Stunning Interactive Camp Victory