Tool Director Jason Zada teams with Under Armour on “Congratulations, It’s Cold,” an invigorating live-action :30. In the spot, Zada trains his lens on athletes in a variety of sports settings, capturing the performance power of Under Armour’s cold-weather gear.
Client: Under Armour and Dick’s Sporting Goods
Spot: “Congratulations, It’s Cold”
Air Date: November 2012
Agency: Tight Shirt Productions
SVP Creative: Steve Battista
Director Creative Operations: Eric Clemmer
Creative Director: Brian Boring
Art Director: Sean Flanagan
Producer: Steve Nardone
Associate Producer: Erinn Popp
Production Company: Tool
Director: Jason Zada
Executive Producers: Brian Latt, Dustin Callif, Oliver Fuselier
Bicoastal Tool is an award-winning production company, representing top live-action directors and interactive directors for advertising projects. From funny… visually engaging… and/or interactive, Tool’s diverse roster of unique talent creates unforgettable commercial and digital content across all platforms.