RPA Appoints First Brand Experience Director
Santa Monica, Calif., November 7, 2012 – RPA, the largest advertising agency headquartered in Los Angeles, and the third-largest independent agency in the country, welcomes Albert Ocampo as RPA’s first-ever Brand Experience Director, reporting to Joe Baratelli, EVP, Chief Creative Officer.
Most recently, Ocampo directed the multi-platform design for the Cannes Lion, One Show, Clio and MIXX award-winning “Small Business Saturday” campaign by American Express. In addition to American Express, Ocampo has guided integrated brand experiences for Royal Caribbean, Microsoft, Trident, Mitsubishi and Toyota.
“Albert’s fine-tuned ability to create engaging and effective experiences across a wide spectrum of platforms will allow us to further broaden our ability to offer a 360-degree, fully integrated approach that creates interest, participation and conversation,” said Baratelli.
Ocampo’s role and ongoing assignment will be to guide and shape a more cohesive brand presence for the Honda automotive brand across all consumer touch points.
“RPA’s rich body of work speaks for itself, and I am excited about this opportunity to work with them on one of the most loved brands in the world, helping to grow that love between Honda and consumers,” said Ocampo.
RPA, headquartered in Santa Monica, Calif., is a leading independent advertising agency. RPA builds momentum for brands by offering its clients truly integrated campaigns that resonate throughout its disciplines, which include traditional advertising, interactive, and direct and event marketing. RPA’s client list includes American Honda, both the Honda and Acura brands, California Department of Public Health, Intuit Small Business, La-Z-Boy, Farmers Insurance Group, and Mandalay Bay Resort and Casino. For more information, visit http://www.rpa.com.