a52 Takes the Bate
Following the promotion of Megan Meloth to EP, a52 has continued to bolster its roster with the signing of Andrew Bate as VFX Supervisor/Flame Artist. A multitalented VFX pro whose work spans the commercial, music video and film worlds, Bate’s recent efforts include a Cannes Gold Lion-winning, Emmy-winning Olympics spot for Procter & Gamble, a D&AD Annual-winning ad for Xbox, a Sports Emmy-winning promo for MLB, and Honda’s infamous Matthew Broderick’s Day Off Super Bowl ad from earlier this year.
“At a52, we put a premium on creativity and breadth of talent, and Andrew has plenty of both,” noted a52 EP Jennifer Sofio Hall. “The studio has grown so much in just a few years. We were in need of more talent that could maintain our exacting standards, and we were very happy that Andrew came along to fill that role.”
“a52 is a hard-charging company doing lots of exciting things,” remarked Bate. “I think I’ll be a great fit for the culture of innovation that they’ve worked hard to establish there.”
In addition to work with adidas, Honda, Boost Mobile, JCPenney, Affinity, PowerAde, Old Spice and Best Buy, Bate is active in the music video space and has contributed to a number of award-winning efforts for bands such as Maroon 5, How to Destroy Angels, Chrome and Janet Jackson. He has worked on many short films, including Nash Edgerton’s Captain, festival favorite Bear, and Amanda Boyle’s Pop Art. He also worked on the Sundance Grand Jury-nominated feature film Hasher.
Established in 1997 as a destination for the latest high-end photoreal visual effects, a52 has become home to the industry’s most innovative and talented artists. What began as an extension of award-winning editorial company Rock Paper Scissors, and drawing on the talented directorial roster of Elastic, a52 is now a full-service studio in Santa Monica, led by industry leaders Patrick Murphy and Andy Hall. Best known for seamless visual effects integration, the studio consistently works with top directors, agencies and clients earning not only an Emmy for Outstanding Commercial achievement, but recognition from numerous award shows including: AICP, Andy, BDA, Belding, Clios, British Design and Art Direction, International Monitor, International Automotive Advertising, London International Advertising and One Show awards.