Baseball Believes

October 15, 2012

by — Posted in Sales Jump

They are miraculous postseason moments, embedded forever in baseball lore: Carlton Fisk sends the 1975 World Series to game seven with a monstrous 12th inning home run; a battered Kirk Gibson wins the opening game of the ’88 Fall Classic with a pinch-hit bomb in the bottom of the ninth; Derek Jeter makes his surreal and legendary defensive flip to take out the A’s in a 2001 playoff game.

jumP’s David Trachtenberg collects them all in a spectacular campaign for Major League Baseball benefitting Stand Up To Cancer, merging these moments with @radical.media Director Andrew Becker’s lively footage of Steve Carell and other celebrities reacting to each play with the energy of manic sports fans. The six spots draw a connection between the belief in miracles on the playing field and a shared vision of ending cancer. Each spot ends with a call to action – to join these celebrities and Major League Baseball in the battle against cancer.

Press:

IHAVEANIDEA: Top Ten: Baseball Believes
Adland: Stand Up To Cancer
Creative Cow: jumP Stands Up To Cancer