Following its Nike “Camp Victory” experience at the US Olympic Running Trials and the recent touchscreen data visualization for IBM at the US Open, HUSH is expanding its team with the addition of Rob Cohen as its Head of Strategic Business Development. Together with HUSH Creative Partner David Schwarz, Cohen will help with the design agency’s business development efforts and strategic brand conversations.
Cohen, whose work spans the design and advertising worlds, has cultivated and managed integrated projects for marquee brands Lenovo, Nokia, Chobani, Random House, and Nature Valley. His recent work building InTheMO’s interactive division resulted in their development of the Nature Valley “Trail View” online platform, which featured interactive, 360-degree video exploration of hiking trails in major US National parks – and garnered two Gold Lions in the Cannes Advertising Festival.
Prior to joining HUSH, Cohen spent time at creative representation firms Reprizent and Moustache, immersed in digital, design, and content creation. Before that, he fell in love with art, graphic design, and photography in Austria and Germany as a gallery manager organizing exhibitions and cultural events.
Additionally, HUSH welcomes Sue McNamara, a development producer with a specialty in management of creative projects, focusing specifically on the design and experiential realms. Prior to joining HUSH, she learned her trade on the rigorous pipelines of leading New York post and VFX companies, most notably Method Studios.
“Both Rob and Sue are great additions and will provide an even stronger infrastructure for all of our clients – existing and future,” noted Schwarz. “As HUSH continues to lead the industry in creating compelling design experiences, we’re committed to working with clients in broader ways to develop more compelling, more holistic and more powerful work. The only way to achieve this is to bring more top talent into the mix, which is exactly what we’ve done here.”