Rock Paper Scissors Cuts Slam Dunk for adidas

Rock Paper Scissors recently cut a stunning adidas spot telling the comeback story of injured Chicago Bulls guard Derek Rose. Editor Grant Surmi wove a beautiful tale of perseverance from the film shot by Imperial Woodpecker Director Stacy Wall.

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Wake Up opens with an injured Rose curled up on the floor, clutching his knee, the television announcers delivering an ominous play by play. The camera moves over flash-frozen shots of a shell-shocked Chicago populace, dazed by the fall of their hero. Surmi segues seamlessly between these scenes and Rose’s high-intensity recovery workouts, then into a final raucous moment, during which a quaking crowd welcomes the recuperated All-Star back to United Center.

Downloads:

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Credits:

Client: adidas
Spot Title: Wake Up
Air Date: September 2012

Agency: 180LA
Head of Broadcast: Natasha Wellesley
Creative Director: Gavin Milner
Art Director: Matthew Woodhams-Roberts
Copywriter: Dave Horton

Production: Imperial Woodpecker
Director: Stacy Wall
Managing Partner: Doug Halbert

Editorial: Rock Paper Scissors
Editors: Grant Surmi
Assistant Editor: Neil Meiklejohn
Executive Producer: Carol Lynn Weaver
Producer: Juliet Batter

About Rock Paper Scissors:

Rock Paper Scissors edits for the world’s top directors, studios, and advertisers.