Rock Paper Scissors, a52 Rise Together with Delta

Rock Paper Scissors editorial and a52 recently continued their long-time partnership with a pair of black-and-white beauties for Delta, directed by MJZ’s Joaquin Baca-Asay via Wieden + Kennedy. Editor Ted Guard assembled Baca-Asay’s phenomenal footage into the stirring Anthem and the uplifting Up, while a52’s VFX team led by Andy McKenna filled out the sequences with CG shots that were unachievable in-camera.

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Anthem, a deliberate journey from the streets of Manhattan to LaGuardia Airport complete with stunning panoramas, is at once an encomium to New York City and a validation of the chops it takes for Delta to claim the top spot among the city’s airlines. Up splices the upward camera movements through airline terminals, back rooms, and airlines to make them appear as one contiguous, layered organism as a narrator talks about Delta’s relentless efforts to improve.

“Working with Joaquin, we designed shots that would blend seamlessly with the live-action photography, knowing that Ted at Rock Paper Scissors would find moments in the edit to showcase them,” noted a52 EP Jennifer Sofio Hall.

“Rock Paper Scissors and a52 share a special relationship, and these stunning spots for Delta reaffirm that,” noted Rock Paper Scissors EP Eve Kornblum. “Our history collaborating with one another streamlines our work and offers enormous benefits to clients that need both effects and edit work.”

This Delta campaign continues a long-running relationship between Guard and Baca-Asay, who teamed up most recently on a celebratory spot marking the end of last year’s NFL lockout and a busy, fast-moving commercial showcasing Sprint’s unlimited data plans.




Client: Delta
Spot Titles: Up, Anthem
Air Date: September 2012

Agency: Wieden + Kennedy
Producer: Cheryl Warbrook
Creative Director: Sean McLaughlin
Creative Director: John Parker
Creative: Alan Buchanan

Agency: Wieden + Kennedy
Producer: Cheryl Warbrook
Creative Director: Sean McLaughlin
Creative Director: John Parker
Creative: Fabian Berglund
Creative: Ida Gronblom

Production: MJZ
Director: Joaquin Baca-Asay
Executive Producer: Emma Wilcockson
Producer: Lalou Dammond

Editorial: Rock Paper Scissors
Editor: Ted Guard
Executive Producer: Eve Kornblum
Assistant: Christopher Mitchell
Producer: Melanie Gagliano

Telecine: Company 3
Colorist: Tim Masick
Executive Producer: Tara Dowd

VFX: a52
VFX Supervisor: Andy McKenna

Producer: Heather Johann

CG Artists: Kirk Shintani, Max Ulichney, Joe Paniaqua, Paulo de Almada, Ian Ruhfuss

Flame Artists: Andy Barrios, Brendan Crockett, Stefan Gaillot

Conform/Re-touching: MPC
Producer: Philip Whalley
VFX Sup: Alex Lovejoy
Compositor: Carl Fong, Sang Lee, Kelly Bruce.

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