jumP Stands Up To Cancer

They are miraculous postseason moments, embedded forever in baseball lore: Carlton Fisk sends the 1975 World Series to game seven with a monstrous 12th inning home run; a battered Kirk Gibson wins the opening game of the ’88 Fall Classic with a pinch-hit bomb in the bottom of the ninth; Derek Jeter makes his surreal and legendary defensive flip to take out the A’s in a 2001 playoff game.

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jumP’s David Trachtenberg collects them all in a spectacular campaign for Major League Baseball benefitting Stand Up To Cancer, merging these moments with @radical.media Director Andrew Becker’s lively footage of Steve Carell and other celebrities reacting to each play with the energy of manic sports fans. The six spots draw a connection between the belief in miracles on the playing field and a shared vision of ending cancer. Each spot ends with a call to action – to join these celebrities and Major League Baseball in the battle against cancer.




Spot Titles:  Baseball Believes – Gibson (Featured), Jeter, Fisk, Mays
Airdate: September, 2012

Client: Major League Baseball and Stand Up To Cancer
Producer:  Bedonna Smith

Agency: Switzerland
CD / Copywriter: Janet Champ
CD / Art Director: Rick McQuiston
Producer: Derek Ruddy

Production Company: @radical.media
Director: Andrew Becker
DP: Tom Krueger
EP: Donna Portar
Producer: Tyler Boylan

Editorial: jumP
Editor: David Trachtenberg
EP: Betsy Beale

Post: Outpost Digital
Producer: Tita Poe

Original Music by Beta Petrol

Sound Design: Particle

Mixer: John Bolen

About jumP:

Bicoastal jumP is an award-winning creative editorial boutique focusing on commercials, features, short films, music videos, and emerging media content. The firm works with a wide-range of top-tier brands, directors, and agencies continually delivering powerful and efficient results for each of its clients. The company roster includes Partner/Editors: Luis Moreno and Michael Saia, Editors: Lin Polito, Troy Mercury, Richard Mettler, Patrick Griffin, David Trachtenberg, Richard Cooperman, Wendy Rosen, Jonathan Edwards, EPs Betsy Beale and Alexandra Leal, and Partner/Managing Director Dee Tagert.

About Stand Up To Cancer:

Stand Up To Cancer (SU2C)—a program of the Entertainment Industry Foundation (EIF), a 501(c)3 charitable organization—raises funds to hasten the pace of groundbreaking translational research that can get new therapies to patients quickly and save lives. Founding donor Major League Baseball has provided both financial support and countless opportunities to build the Stand Up To Cancer grassroots movement by encouraging fans all over the country to get involved.