jumP Makes Dior Addicts of Us All

jumP editor Luis Moreno teamed up with RAF Films director Jonas Åkerlund recently to cut Addict Fragrance, a vivacious modern take on the Brigitte Bardot-starring classic, And God Created Woman, for Dior’s eponymous scent. The spot follows a Dior-scented model as she struts through the beaches, streets and barrooms of scenic St. Tropez, drawing the stares of a rapt male audience with her every move.





Client: RAF Films
Spot Title: Addict Fragrance

Agency/Prod Co.: RAF Films
Director: Jonas Åkerlund
Producer: Eva Tempelman

Editorial Co: jumP
Editor: Luis Moreno
EP: Alexandra Leal
Producer: Alexandra Leal
Assistant: Adrianna Merlucci

Post/Effects Co: Chimney Pot Stockholm

About jumP:

Bicoastal jumP is an award-winning creative editorial boutique focusing on commercials, features, short films, music videos, and emerging media content. The firm works with a wide-range of top-tier brands, directors, and agencies continually delivering powerful and efficient results for each of its clients. The company roster includes Partner/Editors: Luis Moreno and Michael Saia, Editors: Lin Polito, Troy Mercury, Richard Mettler, Patrick Griffin, David Trachtenberg, Richard Cooperman, Wendy Rosen, Jonathan Edwards, EPs Betsy Beale and Alexandra Leal, and Partner/Managing Director Dee Tagert.