Elastic Loves New York State

Going hiking, biking, canoeing, or camping this fall? If so, you’ll want to head straight to New York State after checking out a pair of Empire State Development spots produced by Elastic Director Andy Hall and edited by Rock Paper Scissors Editor Gabriel Britz via BBDO NY. Hall captured the essence of NY, illustrating everything from high-altitude nature panoramas to close-ups of leisurely family horseback rides. Britz then smartly, spliced the whole thing together into the high-energy final clip, which includes several shots that merge live-action with animated depictions of recreational activities.  This is the second round of spots in the campaign for Hall.


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Client: Empire State Development
Spots: ILNY Fall 2012 – “Catskills,” “Hudson”
Release Date: September 2012

Agency: BBDO NY
Chief Creative Officer: David Lubars
Creative Directors: Nick Sonderup, Kurt Lenard
Associate Producer: Elise Pavone
Producer: Tricia Lentini

Production Company: Elastic
Director: Andy Hall
Director of Photography: Kate Rentz
Live Action Producer: Ron Cosentino
Executive Producer: Jennifer Sofio Hall
Designers: Leanne Dare, Rachel Choi
Cell Animators: Jay Jackson, Max Ulichney
Producer: Meredith Tomasulo
2D VFX Artists: Brendan Crockett, Richard Hirst
Colorist: Paul Yacono
Roto Artists: Cathy Shaw, Maciek Sokalski

Editorial Company: Rock Paper Scissors
Editor: Gabriel Britz
Assistant Editor: Ko Massiah
Producer: Alexandra Zickerick
Executive Producer: CL Weaver

Final Mix: Sound Lounge

About Elastic:

With studios in Los Angeles and New York, Elastic is home to a group of filmmakers that have found their voice through years of experience across an impressive range of visual mediums. With the support of award-winning sister companies Rock Paper Scissors and a52 VFX, the directors at Elastic are unconstrained by technique and have the freedom to support their vision by tapping into the talents and unique resources that have made each of these companies excel. Every director brings with them a history and understanding that influences their work and defines their craft. For these directors, their years of experience and love for animation, editorial and visual effects have culminated in the creation of Elastic.