Get In Front Of The Ball

January 19, 2012

by — Posted in Deepish Thoughts

If you played baseball as a kid, you remember your coach constantly telling you to get in front of the ball. Rather than just stand there waiting for the ball to come to you, you have to move towards it – predicting its path off the bat. That’s a lot like what I tell our clients daily.

Opportunity doesn’t have a single trajectory. If you’re lucky, it comes to you. But if you’re smart, you don’t wait.

That’s the core of what we do on the strategic marketing front. Knowing where the opportunity is and tailoring outreach through announcements and direct marketing. Instead of blanketing the industry, hoping prospective clients will read an article, we’re getting our clients’ work in front of vetted potential new business.

Traditional PR is still alive and well, but it’s only the border of the puzzle. The rest needs to be filled with smart, consistent, targeted outreach.

Traditional PR is still alive and well, but it’s only the border of the puzzle. The rest needs to be filled with smart, consistent, targeted outreach. We continue to liase with top editors and writers; we continue to get our clients’ work coverage in advertising and consumer-facing trades. At the end of the day, though, the story needs to be told to potential clients directly. We call it a more holistic approach— one that combines marketing, sales, and PR— and we’re confident that it works.