Tool Inks Benjamin Weinstein

Tool is pleased to announce the addition of Benjamin Weinstein to its live action directorial roster. With a reel that includes work for Sprint, FedEx and Burger King, having worked with top agencies such as Goodby, Silverstein & Partners, BBDO, Rethink and Taxi, Weinstein adds his formidable industry presence to an already deep and talented Tool roster.

Weinstein most recently directed Bachman & Turner's viral stunt that earned homepage appearances on,, and, as well as a national TV appearance on George Lopez and a spot on TSN's weekly top 10 plays. His We Don't Want Your Body music video for the band Stars earned a spot on Yahoo's Top 20 videos of 2011.


About Tool:

Bicoastal Tool is an award-winning production company, representing top live-action directors and interactive directors for advertising projects. From funny... visually engaging... and/or interactive, Tool's diverse roster of unique talent creates unforgettable commercial and digital content across all platforms.