Routson Returns to Tool

Award-winning director Tom Routson is returning to Tool after a one-year stint at Moxie. Routson has directed a slew of wildly popular and acclaimed advertising campaigns, including Budweiser and Got Milk?, to name a few. His commercial work has garnered hardware at Cannes, Clio, and AICP shows, and is included in the permanent collection of New York's Museum of Modern Art. Prior to joining the production world, Routson worked on the agency side of the business as a creative director at Goodby Silverstein and Partners.


About Tool:

Bicoastal Tool is an award-winning production company, representing top live-action directors and interactive directors for advertising projects. From funny... visually engaging... and/or interactive, Tool's diverse roster of unique talent creates unforgettable commercial and digital content across all platforms.