Tool has bolstered its interactive director roster with renowned web developer Jason Nickel. 
One of the world's pre-eminent developers for Facebook Connect and interactive video experiences, Nickel is fresh off developing the haunting and hugely popular "Take This Lollipop" Facebook app with Tool director Jason Zada. In its first thirty days, "Take This Lollipop" registered over 60 million views and 10 million Facebook 'Likes'; it was recognized as the fastest-growing Facebook application of all time. View the case study here.
Jason has been the lead developer on ambitious projects such as the MTV VMA nominated interactive music video for Cold War Kids and the full-screen HD interactive video experiences featuring Alton Brown (Salt 101) and J.K. Simmons (UniversityofFarmers.com). His other work includes innovative projects for Nike, McDonald's and AT&T.
Jason's work has been recognized by the FWA, Cannes, The Webby's, AICP and MTV. His portfolio of work can be viewed here.
"With Jason's proven track record in creating innovative interactive video projects and his extensive knowledge of leveraging Facebook Connect, it's a great time for him to help advertisers produce meaningful interactive experiences," noted Tool EP Digital Dustin Callif. "We're excited to see what the future holds."
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