Former Onion Director J.J. Adler Flies Solo with Tool

Tool has added a versatile talent to its roster in director J.J. Adler. J.J.'s broad portfolio includes the 2011 TV series and web series The Onion News Network on IFC-for which J.J. was co-executive producer and director--and other segments for the Peabody Award-winning series, including VH1 Reality Show Bus Crashes In California Causing Major Slut Spill, NASA Scientists Plan To Approach Girl By 2018, and Boy's Tragic Death Could Have Happened To Any Family With 20-Foot Pet Python.

In a more serious vein, J.J.'s short documentary Unattached, an exploration of the contemporary world of orthodox New York Jews in the midst of a self-described relationship crisis, won a Student Academy Award from the Academy of Motion Picture Arts and Sciences. New Media, a short, dark comedy, about a desperate dentist/inventor who takes a stab at creating a viral video for his new "Snore No More" product, premiered at the 2010 Sundance Film Festival.

"J.J.'s a filmmaker with a diverse range of experience, who possesses the depth and versatility to have directed a Student Academy Award-winning documentary, along with some of the best comedic Web-based content in recent years," noted Tool EP Brian Latt.

"I look forward to bringing my love of storytelling and odd sense of humor to the commercial world," stated Adler. "I had a wonderful five years at The Onion - I learned a tremendous amount there about creating characters, tone and voice through solid collaboration, from creative to casting to graphics to final cut - but it was time to move into another space. Now, I'm hoping to get a wide range of work out there."

"I love the satirical comedy and character-based comedy I've done at The Onion, but I also like high-end projects that are visually interesting and dynamic, and projects that are moving and grounded. I'm hoping for a lot of diversity as a director. I love the craft and would enjoy directing in just about any style and am open to any approach."

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About Tool:

Bicoastal Tool is an award-winning production company, representing top live-action directors and interactive directors for advertising projects. From funny... visually engaging... and/or interactive, Tool's diverse roster of unique talent creates unforgettable commercial and digital content across all platforms.