Emmy Award in the `New Approaches - Daytime Entertainment' category. The innovative digital property beat out competitors from a number of traditional television shows including "The Ellen DeGeneres Show," "The Today Show," and "The Bold And The Beautiful" to secure top honors in the category. Web development was provided by interactive director, Jason Nickel. Previously this year, Tool claimed four awards and the title of 'Best of Show' at the SXSW Interactive Festival, and Tool Director/DP Robert Richardson scored an Oscar win for his work on Martin Scorsese's Hugo. CONT; $creds = <<