Take This Lollipop Takes Daytime Emmy

"Take This Lollipop", an interactive video created and directed by Jason Zada, has won an Emmy Award in the `New Approaches - Daytime Entertainment' category. The innovative digital property beat out competitors from a number of traditional television shows including "The Ellen DeGeneres Show," "The Today Show," and "The Bold And The Beautiful" to secure top honors in the category. Web development was provided by interactive director, Jason Nickel.

Previously this year, Tool claimed four awards and the title of 'Best of Show' at the SXSW Interactive Festival, and Tool Director/DP Robert Richardson scored an Oscar win for his work on Martin Scorsese's Hugo.


About Tool:

Bicoastal Tool is an award-winning production company, representing top live-action directors and interactive directors for advertising projects. From funny... visually engaging... and/or interactive, Tool's diverse roster of unique talent creates unforgettable commercial and digital content across all platforms.