Tool and The Richards Group Bring Bridgestone's Tire Technology to the Super Bowl

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Downloads:

Credits:

Client: Bridgestone
Spot Title: Performance Football, Performance Basketball
Air Date: Super Bowl 2012

Agency: The Richards Group
Producer: JR Dixon
CD/AD: Shane Altman
CD/CW: Mike Bales

Production Company: Tool
Director: Erich Joiner
Executive Producer: Brian Latt, Dustin Callif, Oliver Fuselier

Editorial: Rock, Paper, Scissors
Editor: Damion Clayton

VO: John Rubinow

VFX Co: The Mission

Music: Beacon Street Studios

Sound Design: Lime

About Tool:

Bicoastal Tool is an award-winning production company, representing top live-action directors and interactive directors for advertising projects. From funny... visually engaging... and/or interactive, Tool's diverse roster of unique talent creates unforgettable commercial and digital content across all platforms.