Tool Continues to Dominate Awards Circuit with Four AICP Wins

Tool took AICP Next by storm last night, walking away with four of the ceremony's top eight honors. Their interactive 'Take This Lollipop' Facebook app snagged award wins in the Integrated Campaign, Website/Microsite, Cause Marketing, and Social Media categories. 'Take This Lollipop' director Jason Zada was on hand to accept the awards and speak to the audience.

Last night's sweep of the AICP Next Awards is yet another triumph in a remarkable year for Tool. 2012 has already seen the production company win the coveted Best-in-Show at SXSW Interactive, and its roster of live action and interactive directors have so far this year claimed awards from the Webby's, the Academy Awards, ADC + ADC Interactive, One Show Interactive, the Clios, ADDYs and AICE.

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About Tool:

Bicoastal Tool is an award-winning production company, representing top live-action directors and interactive directors for advertising projects. From funny... visually engaging... and/or interactive, Tool's diverse roster of unique talent creates unforgettable commercial and digital content across all platforms.