Tool took AICP Next by storm last night, walking away with four of the ceremony's top eight honors. Their interactive 'Take This Lollipop' Facebook app snagged award wins in the Integrated Campaign, Website/Microsite, Cause Marketing, and Social Media categories. 'Take This Lollipop' director Jason Zada was on hand to accept the awards and speak to the audience.
Last night's sweep of the AICP Next Awards is yet another triumph in a remarkable year for Tool. 2012 has already seen the production company win the coveted Best-in-Show at SXSW Interactive, and its roster of live action and interactive directors have so far this year claimed awards from the Webby's, the Academy Awards, ADC + ADC Interactive, One Show Interactive, the Clios, ADDYs and AICE.