TEAK Zips Up Another Project For JanSport
In the same way that legions count on JanSport backpacks to haul their possessions through life, the bag giants have come to rely on digital studio TEAK to portray their highly regarded brand image. First, TEAK delivered the Skip Yowell Story - an award-winning documentary on company founder Skip Yowell. Now, building on the success of a previous JanSport microsite and brand video, TEAK has teamed up with Creature Seattle to shoot, produce, and edit another lively brand video showing off the utility and style of the iconic backpacks.
The video - set to the upbeat tune of JanSport's 2009 Battle of the Bands winner, The Broaderick, and shot by Director Patrick Trefz - is a vibrant, often multiscreened montage of Seattle's parks, restaurants, dance parties, concerts, and arts scene. Trefz shot the video on Canon 5D, Panasonic HVX and Super 16 cameras on location in one week before returning the footage to TEAK's studio, where Editor Ken Ackerman crafted the video story showcasing JanSport's ongoing prominence in youth culture.
"There are few brands with an ability to establish youth appeal over the course of multiple generations, but JanSport has managed to do just that, constantly finding ways to refresh their image and stay relevant," noted TEAK Founder and EP Greg Martinez. "The fact that such a respected company keeps returning to TEAK reinforces our studio's unmatched ability to produce content that is creative, professional and finely tuned to a client's vision."
Credits:
Client: JanSport
Film Title: 500 Pine St.
Agency: Creature Seattle
CD: Matt Peterson
ACD: Steve Cullen
AD: Pat Horn
Copy: Sarah Bergey
Director of Production: Kathy Hughes
Project Manager: Anu Horsman
Acct. Director: Steve Hawley
Acct. Manager: Ali Hummels
Production/Post: TEAK
Director: Patrick Trefz
Editor: Ken Ackerman
EP: Greg Martinez
Producer/Line Producer: Annie M. Sloan
Music: The Broderick
Shoot Location: Seattle, WA
About TEAK:
TEAK is a San Francisco-based collective of film, editorial, animation and interactive content creators whose medium is everything digital. The dynamic full-service production, post-production, motion graphics, and interactive media studio features a roster of directors, editors, VFX artists, designers, animators web developers who form a creative think tank of talent that crafts unique viral campaigns, commercials, and branded entertainment. TEAK strives to deliver a complete online brand experience with a custom-built integrated digital development center, where they do digital planning and front and back-end site building, and create branded content, including video shooting, editing, and animating. TEAK's clients include major ad agencies and direct-to-client relationships with brands such as Google and Sony.
