TEAK Zips Up Another Project For JanSport
In the same way that legions count on JanSport backpacks to haul their possessions through life, the bag giants have come to rely on digital studio TEAK to portray their highly regarded brand image. First, TEAK delivered the Skip Yowell Story - an award-winning documentary on company founder Skip Yowell. Now, building on the success of a previous JanSport microsite and brand video, TEAK has teamed up with Creature Seattle to shoot, produce, and edit another lively brand video showing off the utility and style of the iconic backpacks.
TEAK is a San Francisco-based collective of film, editorial, animation and interactive content creators whose medium is everything digital. The dynamic full-service production, post-production, motion graphics, and interactive media studio features a roster of directors, editors, VFX artists, designers, animators web developers who form a creative think tank of talent that crafts unique viral campaigns, commercials, and branded entertainment. TEAK strives to deliver a complete online brand experience with a custom-built integrated digital development center, where they do digital planning and front and back-end site building, and create branded content, including video shooting, editing, and animating. TEAK's clients include major ad agencies and direct-to-client relationships with brands such as Google and Sony.