500 Pine St.'),array('jansport2.jpg','JanSport: 500 Pine St.'),array('jansport3.jpg','JanSport: 500 Pine St.')); $medias = array(array('teak-jansport500pine.mov','JanSport: 500 Pine St.','640', '360')); $urls = ''; $main = <<Skip Yowell Story - an award-winning documentary on company founder Skip Yowell. Now, building on the success of a previous JanSport microsite and brand video, TEAK has teamed up with Creature Seattle to shoot, produce, and edit another lively brand video showing off the utility and style of the iconic backpacks. The video - set to the upbeat tune of JanSport's 2009 Battle of the Bands winner, The Broaderick, and shot by Director Patrick Trefz - is a vibrant, often multiscreened montage of Seattle's parks, restaurants, dance parties, concerts, and arts scene. Trefz shot the video on Canon 5D, Panasonic HVX and Super 16 cameras on location in one week before returning the footage to TEAK's studio, where Editor Ken Ackerman crafted the video story showcasing JanSport's ongoing prominence in youth culture. "There are few brands with an ability to establish youth appeal over the course of multiple generations, but JanSport has managed to do just that, constantly finding ways to refresh their image and stay relevant," noted TEAK Founder and EP Greg Martinez. "The fact that such a respected company keeps returning to TEAK reinforces our studio's unmatched ability to produce content that is creative, professional and finely tuned to a client's vision." CONT; $creds = <<500 Pine St. Agency: Creature Seattle CD: Matt Peterson ACD: Steve Cullen AD: Pat Horn Copy: Sarah Bergey Director of Production: Kathy Hughes Project Manager: Anu Horsman Acct. Director: Steve Hawley Acct. Manager: Ali Hummels Production/Post: TEAK Director: Patrick Trefz Editor: Ken Ackerman EP: Greg Martinez Producer/Line Producer: Annie M. Sloan Music: The Broderick Shoot Location: Seattle, WA CREDS; $copro = <<