Sound Lounge and Grupp Hit The Ring For EA's Fight Night

The Brief:

Mix master Tony Volante of Sound Lounge and Marshall Grupp of Marshall Grupp Sound Design bring fight night alive for video game maker Electronic Arts, in two :30s celebrating the revolutionary new boxing game Fight Night 4, in collaboration with SF Heat.

In Tyson, which utilizes CG imagery from the Fight Night 4 video game; legendary boxers Mike Tyson and Mohammad Ali go toe to toe in the virtual ring. This clash of the titans is made all the more dramatic courtesy of Grupp's bone crunching sound FX and driving score which is pulled together seamlessly by Volante.

The Creds:

Client: EA
Spot Title(s): Tyson (featured), Ali
Air Date: August 2009

Agency: SF Heat
ECD: Steve Stone
Copywriter: James Duffy
AD(s): Faruk Sagcan, Woody Kurupintsiri
Broadcast Producer: Susan Crimley

Production/Visual Effects: Framestore
Director: Dave Hullin & ANdy Walker
Lead Lighting: Andy Walker
Lead Animator: Kevin Rooney
Executive Producer: Laney Gradus
Senior Producer: Jenn Dewey

Music Director: Tyler Brown

Sound Design: Marshall Grupp Sound Design
Sound Designer: Marshall Grupp

Audio Post: Sound Lounge
Mixer: Tony Volante

About Sound Lounge:

New York-based Sound Lounge is the undisputed industry leader in audio production and post services. Now celebrating its 10th anniversary, the artist-owned and operated company features a staff of talented individuals who set the standard for creative excellence and technical mastery, including Partners/Engineers Tom Jucarone, Peter Holcomb, Philip Loeb and Partner/Sound Designer Marshall Grupp. This team is backed up by two Manhattan studios featuring 13+ production and mix suites fully equipped with the latest in digital audio technology, including 5.1 surround capabilities, sound mixes for cinema and HD, and ADR/VO sessions perfectly suited for large or smaller projects. The Lounge is also outfitted with an immense sound effects library on a lightning fast internal network, and supports a variety of video formats including DVCam, Digibeta, and HD.

Over the years, the studio has grown to include Entertainment and Radio divisions that produce innovative work in specialized areas. Sound Lounge's dedication to quality has earned a loyal patronage from top advertising agencies, television, and film studios nationwide. Recent projects include Oscar-nominated Rachel Getting Married (dir: Jonathan Demme), Oscar-nominated Frozen River (dir: Courtney Hunt); Oscar-winning Taxi to the Dark Side (dir: Alex Gibney), and Super Bowl campaigns for E*TRADE, Castrol, and H&R Block.

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