Sound Lounge Goes To Pieces For Cinnamon Toast Crunch

The Brief:

Sound Lounge Mixer Keith Reynaud adds crunch to the latest spot for the popular breakfast cereal Cinnamon Toast Crunch, via McCann.

What happens when a tasty breakfast square discovers just how delicious he tastes? In the new CG animated spot for General Mills' Cinnamon Toast Crunch, the tasty square in question takes giant bites out of himself until he's nothing but crumbs.

With its lilting music and snappy sound FX, Reynaud mixes a healthy does of quirky fun into this cleverly animated spot.

The Creds:

Client: Cinnamon Toast Crunch
Spot Title: Pieces-Gone
Air Date: July 2009

Agency: McCann Erickson/Campbell Mithun
Art Director: Sean Kiener
Writer: Steve Centeno
Executive Producer: Sally Hotchkiss
Associate Producer: Jaime Rembo
Executive Music Producer: Mike Boris

Prod Company: Passion Pictures
Director: Russell Brooke
Producer: Katie Mackin

Music/SFX: Adelphoi

Audio Post: Sound Lounge
Mixer: Keith Reynaud

About Sound Lounge:

New York-based Sound Lounge is the undisputed industry leader in audio production and post services. Now celebrating its 10th anniversary, the artist-owned and operated company features a staff of talented individuals who set the standard for creative excellence and technical mastery, including Partners/Engineers Tom Jucarone, Peter Holcomb, Philip Loeb and Partner/Sound Designer Marshall Grupp. This team is backed up by two Manhattan studios featuring 13+ production and mix suites fully equipped with the latest in digital audio technology, including 5.1 surround capabilities, sound mixes for cinema and HD, and ADR/VO sessions perfectly suited for large or smaller projects. The Lounge is also outfitted with an immense sound effects library on a lightning fast internal network, and supports a variety of video formats including DVCam, Digibeta, and HD.

Over the years, the studio has grown to include Entertainment and Radio divisions that produce innovative work in specialized areas. Sound Lounge's dedication to quality has earned a loyal patronage from top advertising agencies, television, and film studios nationwide. Recent projects include Oscar-nominated Rachel Getting Married (dir: Jonathan Demme), Oscar-nominated Frozen River (dir: Courtney Hunt); Oscar-winning Taxi to the Dark Side (dir: Alex Gibney), and Super Bowl campaigns for E*TRADE, Castrol, and H&R Block.

MEDIA
Archive
Visit Sound Lounge