SMNY and Momentum Do Small Town With Rolling Rock
The Brief:
Lead Flame Artist Nice Seresin of Smoke & Mirrors New York (SMNY) fronts the effort for Rolling Rock via Momentum NY. The campaign holds true to small town values and hypes up the upcoming annual Rolling Rock Town Fair.
Bruisers reminds us not to mess with what we don't know, as four menacing men threateningly stare into the camera, if you you're not welcome they'll let you know.
Small Town highlights all the minor things that make people "small town," beyond their place of birth. The term carries a large sense of pride, and that's obvious through the jovial response of the inhabitants. With Rolling Rock's slogan "Quality Beer for Quality Folk" decorating a red brick wall, it seems the brew has coalesced with all that is small town values.
Town Fair celebrates the upcoming annual music festival- The Rolling Rock Town Fair. Picture stills of aspiring musical talent leading to lively acoustic performances capture the essence of a simply good time.
From SMNY:
Beautifully subtle work was done including the incorporation of posters into live action, as well as delicate color correction of the product. A gentle hand was needed to create and track in some aged matte paintings onto walls and a barn door. Camera moves were also added to all the stills shots.
The Creds:
Client: Anheuser Busch
Spot Title: Bruisers, Small Town, Town Fair
Air Date: February 2009
Agency: Momentum NY
CD(s): Ty Baker, Alonso Davilla
Producer: Larry Isreal
Prod Company: Independent Media
Director: Wally Pfister
EP: Susanne Preissler
Line Producer: Simon Barret
Post/Effects: Smoke & Mirrors/NY
CD: Sean Broughton
Lead VFX Artist: Nic Seresin
VFX Support Artist: Sam Caine
VFX Producer: Paul O'Beirne
Managing Director: Jo Morgan
EP: Celest Gilbert
Editorial: Whitehouse NY
Editor: Trish Fuller
Producer: Lauren Hertzberg
About SMNY:
New York and London-based design, animation and VFX studio, Smoke & Mirrors was founded by Creative Director/VFX Artist Sean Broughton (NY), Penny Verbe (UK) and Mark Wildig (UK). A creative and artist-driven company synonymous with vision and originality since its inception, Smoke & Mirrors has consistently succeeded because of its collaborative approach and ability to build lasting creative relationships with directors, producers, agencies and clients alike.
Production in the New York office is lead by Managing Director Jo Morgan and Executive Producer Celest Gilbert. Diverse projects range from work on the Harry Potter and Bond film series, to commercials campaigns for Mercedes, Burger King, Miller Lite and Sirius. Recent music vid clips include Feists 1 2 3 4, and I Feel It All. Each office is fully networked together with complementary systems allowing the companies to share resources, expanding local capacity. Close involvement with hardware and software manufacturers and developers has kept Smoke & Mirrors at the forefront of innovation and technology.
