SMNY Says Let There Be Rock
The Brief:
Design, animation and VFX studio Smoke & Mirrors New York heeds the call to rock in this new spot via RDA international and New York-based Offspring. The :60 spot Let There Be Rock launches Rock Band 2, the sequel to the smash Rock Band video game phenomenon.
From atop his mountain of amps and speakers our rock god calls to his minions below - a funky eclectic sea of music aficionados from different eras of rock and roll, to get behind their drum kits and wield their electric axes like the rock stars they think they are.
The Creds:
Client: MTV Games/ MTV/ Electronic Arts
Spot Title: Let There Be Rock
Air Date: September 2008
Agency: RDA International
CD: David Rogan
Producer: Adruab Lichter
Prod Company: Offspring
Director: Adam Levite
EP: Joanna Fillie
Producer: Terri Shafirov
Post/Effects: Smoke & Mirrors/NY
Lead VFX Artist: Nicholas Seresin
VFX Support Artist: Kirk Balden
VFX Producer: Paul O'Beirne
Managing Director: Jo Morgen
Editorial: Whitehouse
Editor: Crandall Miller
Editorial Producer: Jo Jo Scheerer
Sound Facility: Headroom
Licensed Music: AC/DC
About SMNY:
New York and London-based design, animation and VFX studio, Smoke & Mirrors was founded by Creative Director/VFX Artist Sean Broughton (NY), Penny Verbe (UK) and Mark Wildig (UK). A creative and artist-driven company synonymous with vision and originality since its inception, Smoke & Mirrors has consistently succeeded because of its collaborative approach and ability to build lasting creative relationships with directors, producers, agencies and clients alike.
Production in the New York office is lead by Managing Director Jo Morgan and Executive Producer Celest Gilbert. Diverse projects range from work on the Harry Potter and Bond film series, to commercials campaigns for Mercedes, Burger King, Miller Lite and Sirius. Recent music vid clips include Feists 1 2 3 4, and I Feel It All. Each office is fully networked together with complementary systems allowing the companies to share resources, expanding local capacity. Close involvement with hardware and software manufacturers and developers has kept Smoke & Mirrors at the forefront of innovation and technology.
