SMNY and Campbell's V8 Make Every Serving Count

The Brief:

Smoke & Mirrors New York creates the stunning VFX for Campbell's V8 via Young & Rubicam. As time is accelerated, we see photosynthesis in action as a bud transforms into a luscious tomato ripe for the picking. A man then adds this gift from earth to a basket and generously supplies his neighbors with their required vegetable intake. The campaign is in alliance with Feeding America and V8's effort to make every serving count.

The Creds:

Client: Campbell Soup Company
Spot Title: Garden
Air Date: November 2008

Agency: Young & Rubicam
CD(s): Joanna Templeton, Dennis Stevens
Producer: Tennille Teague

Prod Company: Smuggler
Director: Snorri Sturluson/ Eidur Snorri
EP(s); Patrick Milling Smith, Brian Carmody, Lisa Rich, Allison Kunzman
Producer: John Bicl

Post/Effects: Smoke & Mirrors/NY
CD: Sean Broughton
Lead VFX Artist: Nick Seresin
VFX Support Artist(s): Kirk Balden, Dan Kelly and Sam Caine
EP: Celest Gilbert
VFX Producer: Lauren Shawe

Editorial: Filmcore
Editor: Ruth Mamaril
Producer: Sue Romweber

About SMNY:

New York and London-based design, animation and VFX studio, Smoke & Mirrors was founded by Creative Director/VFX Artist Sean Broughton (NY), Penny Verbe (UK) and Mark Wildig (UK). A creative and artist-driven company synonymous with vision and originality since its inception, Smoke & Mirrors has consistently succeeded because of its collaborative approach and ability to build lasting creative relationships with directors, producers, agencies and clients alike.

Production in the New York office is lead by Managing Director Jo Morgan and Executive Producer Celest Gilbert. Diverse projects range from work on the Harry Potter and Bond film series, to commercials campaigns for Mercedes, Burger King, Miller Lite and Sirius. Recent music vid clips include Feists 1 2 3 4, and I Feel It All. Each office is fully networked together with complementary systems allowing the companies to share resources, expanding local capacity. Close involvement with hardware and software manufacturers and developers has kept Smoke & Mirrors at the forefront of innovation and technology.