The Brief:
In this :60 spot, Smoke & Mirrors’ lead Brad Scott creates a world beyond windows for global network, Ricoh. A Japanese employee has the daunting task of completing an important report in one day. We see the document traversing his company’s worldwide hubs via the web, as he enjoys a night of sushi and karaoke. As we travel the globe, the sun through the office windows slowly sets from country to country, remaining a beacon for those working on the report. In the morning, the employee delivers the finished document to his boss. Looking like a hero and having done little, the importance of collaboration and power of technology are proven.
From Smoke & Mirrors:
In every scene with windows, what lies beyond has been added and art directed in post. It was shot specifically with this in mind and reflections were captured in each scene in order to realize the illusion believably.
Creds:
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Client: Ricoh Spot Title: Sun Air Date: August 2007 Agency: Lowe/NY CD: Fernanda Romano Art Director: Raj Kamble Copywriter: Stephen Lundberg Head of Integrated Production: Dominic Ferro Producer: Josh Litwhiler Prod Company: Believe Media Director: Albert Kodagolian EP: Gerard Cantor |
Post/Effects: Smoke & Mirrors/NY Lead VFX Artist: Brad Scott VFX Support Artist(s): Jason Cunningham, Sam Caine VFX Producer: Paul O’Beirne Head of Production: Cary Flaum Editorial: Final Cut Editor: Amanda James Producer: Lily Crowley Music: Squeak E Clean Sound Facility: Sound Lounge |
About Smoke & Mirrors:
Founded by Creative Director Sean Broughton, CEO Penny Verbe and CTO Mark Wildig lead the New York and London-based design, animation and VFX studio Smoke & Mirrors. It has been synonymous with creativity, originality, and innovation since its inception.
Smoke & Mirrors has always succeeded because of its collaborative approach, building strong creative relationships with directors, producers, agencies and clients alike.
Each office fully is networked together with complementary systems allowing the facilities to share resources, expanding local capacity. Close involvement with manufacturers and developers has kept Smoke & Mirrors at the forefront of technology and on all levels.
Smoke & Mirrors diverse range of projects include: feature films from ranging from Harry Potter to James Bond, award winning commercials, music videos and television.
