The Brief:
The VFX team from Smoke & Mirrors New York brings us another stunningly calculated masterpiece for the music video I Feel It All from singer/songwriter Feist. As the music starts, we find the soloist alone in a field of barrels. She runs in and around the casks as they rhythmically explode with a visual cacophony of fireworks. Feist is accompanied beautifully with a dazzling illuminated display throughout the video that culminates in a grand finale of both sound and light.
Smoke & Mirrors New York teamed up with Patrick Daughters and Feist most recently on the Grammy nominated song 1 2 3 4.
I Feel It All was to be one seamless take without much VFX effort at all. In reality four separate takes were used with the SMNY VFX team working to transition between them to pull the best performance pieces together. In addition, some of the fireworks were re-timed to better sync with the musical hits and several rigs and props were removed from the location.
"We're ecstatic to work on another video for Fiest and Daughters. The first video was such a success. We can only hope for the same response for the newest video, which is the kind of challenge we love to sink our teeth into," commented the VFX team at SMNY.
The Creds:
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Client: Feist Song Title: I Feel It All Air Date: January 2008 Production Company: The Directors Bureau, Los Angeles Director: Patrick Daughters Executive Producer: Lana Kim Producer: Emily Skinner DP: Jim Hawkinson |
Post/Effects: Smoke & Mirrors/NY Editor: Dan Kelly Lead VFX Artist Dan Kelly VFX Artist: Philip Akka Head of Production: Cary Flaum CD: Sean Broughton Telecine: Company 3, NY Colorist: Tom Poole |
About Smoke & Mirrors:
Founded by Creative Director Sean Broughton, CEO Penny Verbe and CTO Mark Wildig lead the New York and London-based design, animation and VFX studio Smoke & Mirrors. It has been synonymous with creativity, originality, and innovation since its inception.
Smoke & Mirrors has always succeeded because of its collaborative approach, building strong creative relationships with directors, producers, agencies and clients alike.
Each office fully is networked together with complementary systems allowing the facilities to share resources, expanding local capacity. Close involvement with manufacturers and developers has kept Smoke & Mirrors at the forefront of technology and on all levels.
Smoke & Mirrors diverse range of projects include: feature films from ranging from Harry Potter to James Bond, award winning commercials, music videos and television.
