The Brief:
Smoke & Mirrors and Mother take us on the inside for this Dell spot reminiscent of a bizarre 80’s music video. Eccentrically costumed women with half black, half white dresses and hair, rhythmically assemble an engine. As their creation comes to fruition, the machine is lifted then installed, into a giant Dell laptop - showing us the power inside the new XPS m1330.
Smoke & Mirrors provided seamless beauty and VFX work on the models, the engine and various components. Extensive set clean-up throughout the four films finished with the engine disappearing into the highly potent Dell XPS.
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The Creds:
Client: Dell Spot Title: Engine Air Date: July 2007 Agency: Mother, NY CD: Linus Karlsson/Paul Malmstrom AD: Lawrence Melilli Copywriter: Matthew Mulvey Producer: Emma Starzacher Prod Company: RSA, Bicoastal Director: Jonas Akerlund Post/Effects: Smoke & Mirrors, NY Creative Director: Sean Broughton Sr. VFX Artist: Brad Scott VFX Artist: Sam Caine Head of Production: Cary Flaum Editorial: Spotwelders,NY Editor: Dick Gordon Producer: Amanda Charles Graphics: Stardust, NY Sound Design: Sound Lounge, NY Mixer: Scott Persson Music: The Teddy Bears Artist: Devo |
The Tech Details:
Full HD Finish on all four spots; one :60, two :30’s, and one :30 piece for theatres was quickly realized on the new 2007 quad core flame machines that were part of the recent investment and expansion by the Smoke & Mirrors Group. |
About Smoke & Mirrors:
Founded by Creative Director Sean Broughton, CEO Penny Verbe and CTO Mark Wildig lead the New York and London-based design, animation and VFX studio Smoke & Mirrors. It has been synonymous with creativity, originality, and innovation since its inception.
Smoke & Mirrors has always succeeded because of its collaborative approach, building strong creative relationships with directors, producers, agencies and clients alike.
Each office fully is networked together with complementary systems allowing the facilities to share resources, expanding local capacity. Close involvement with manufacturers and developers has kept Smoke & Mirrors at the forefront of technology and on all levels.
Smoke & Mirrors diverse range of projects include: feature films from ranging from Harry Potter to James Bond, award winning commercials, music videos and television.
