Rock Fight’s Joe Cole Creates Green How-To Project
for Live Earth
The Brief:
Rock Fight’s Joe Cole’s recent 2:30 short, “Light Bulb,” for Live Earth delivers green-friendly action-steps by showcasing the plight of a hapless couple as they struggle through a trip to the hardware store to purchase and then screw in energy efficient bulbs in their home.
A part of the recent Live Earth event, Joe Cole’s “Light Bulb” executive produced by Rock Fight is a green-friendly comedic long form guide to using energy-efficient bulbs. The film was part of a series of ten shorts for the Live Earth (www.liveearth.org) event that was broadcasted on television, online, and across installations and festivals around the globe. Attracted to the cause and the complete creative freedom, Cole developed the concept, wrote, and directed this client-direct initiative. Never afraid to take a comedic poke at something to make a point and tell a story, Joe created a parody of an educational film, walking viewers through a literal step-by-step instructional how to guide covering the purchase and home installation of energy-efficient light bulbs.
Commenting on the creative process, Cole notes, “Because energy-efficient bulbs have been around for such a long time but are so underutilized, we thought that taking a comedic instructional approach to such a simple concept could really be successful. As a whole, the experience was truly amazing—so many people were willing to donate their time, energy, and talent to such a great cause.” Each of the short films in the series discusses an issue of global climate change and what can be done to make a difference. Ned Brown, Rock Fight’s Partner/EP comments, “This was a great project for Joe—he is really environmentally passionate and was able to use his youthful exuberance and creativity to deliver a beautiful and effective piece with limited funding. The entire event got tremendous exposure around the world and we were thrilled to be a part of it.”
About Joe Cole:
Joe Cole started his career in on air promos at Comedy Central before moving onto become a producer at McCann-Erickson New York. While at McCann, Cole worked on prestigious campaigns for clients such as Mastercard, Coca-Cola, and Motorola. During this time, he and his wife also founded fashion label Kristen Lee, which designs high fashion women's accessories sold worldwide; they later added a men's line called The Reform Party.
Following a life-long dream to work behind the camera, Joe left the agency world and immediately transitioned into a successful directorial career. Shooting spots for clients like Oribit, Rolling Rock, Certs, IFC, and Time Warner, he was able to hone his craft and develop a powerful reputation as a performance-driven narrative director with a quirky and dry comedic edge. Joe also shot a series of short films for his fashion labels that showcase his deep understanding of dramatic emotion. Recently, he was also asked to take the position of resident editor for the witty and stylish Luxe City Guides.
About Rock Fight:
Bicoastal production company Rock Fight was founded in 2001 by Executive Producers Ned Brown and Melissa White Culligan. A sister shop to production house HKM, Rock Fight produces commercials, music videos, feature films, and emerging media content for web and mobile platforms. The directorial roster includes: Pep Bosch, David Horowitz, Matt Smukler, and Joe Cole.
About Live Earth:
Live Earth was a 24-hour, 7-continent concert series that took place on 7/7/07, bringing together more than 100 music artists and 2 billion people to trigger a global movement to solve the climate crisis. The event was broadcasted on NBC, Bravo, Sundance Channel, MSNBC, CNBC, Telemundo, Mun2, and UNI HD, as well as online. More Than 30 Million Live Earth videos were streamed on MSN.
Contact
For more info, ping TRUST:
646 452 3388 (NY) | 310 451 5153 (LA) | trustcollective.com
for Live Earth
The Brief:
Rock Fight’s Joe Cole’s recent 2:30 short, “Light Bulb,” for Live Earth delivers green-friendly action-steps by showcasing the plight of a hapless couple as they struggle through a trip to the hardware store to purchase and then screw in energy efficient bulbs in their home.
A part of the recent Live Earth event, Joe Cole’s “Light Bulb” executive produced by Rock Fight is a green-friendly comedic long form guide to using energy-efficient bulbs. The film was part of a series of ten shorts for the Live Earth (www.liveearth.org) event that was broadcasted on television, online, and across installations and festivals around the globe. Attracted to the cause and the complete creative freedom, Cole developed the concept, wrote, and directed this client-direct initiative. Never afraid to take a comedic poke at something to make a point and tell a story, Joe created a parody of an educational film, walking viewers through a literal step-by-step instructional how to guide covering the purchase and home installation of energy-efficient light bulbs.
Commenting on the creative process, Cole notes, “Because energy-efficient bulbs have been around for such a long time but are so underutilized, we thought that taking a comedic instructional approach to such a simple concept could really be successful. As a whole, the experience was truly amazing—so many people were willing to donate their time, energy, and talent to such a great cause.” Each of the short films in the series discusses an issue of global climate change and what can be done to make a difference. Ned Brown, Rock Fight’s Partner/EP comments, “This was a great project for Joe—he is really environmentally passionate and was able to use his youthful exuberance and creativity to deliver a beautiful and effective piece with limited funding. The entire event got tremendous exposure around the world and we were thrilled to be a part of it.”
About Joe Cole:
Joe Cole started his career in on air promos at Comedy Central before moving onto become a producer at McCann-Erickson New York. While at McCann, Cole worked on prestigious campaigns for clients such as Mastercard, Coca-Cola, and Motorola. During this time, he and his wife also founded fashion label Kristen Lee, which designs high fashion women's accessories sold worldwide; they later added a men's line called The Reform Party.
Following a life-long dream to work behind the camera, Joe left the agency world and immediately transitioned into a successful directorial career. Shooting spots for clients like Oribit, Rolling Rock, Certs, IFC, and Time Warner, he was able to hone his craft and develop a powerful reputation as a performance-driven narrative director with a quirky and dry comedic edge. Joe also shot a series of short films for his fashion labels that showcase his deep understanding of dramatic emotion. Recently, he was also asked to take the position of resident editor for the witty and stylish Luxe City Guides.
About Rock Fight:
Bicoastal production company Rock Fight was founded in 2001 by Executive Producers Ned Brown and Melissa White Culligan. A sister shop to production house HKM, Rock Fight produces commercials, music videos, feature films, and emerging media content for web and mobile platforms. The directorial roster includes: Pep Bosch, David Horowitz, Matt Smukler, and Joe Cole.
About Live Earth:
Live Earth was a 24-hour, 7-continent concert series that took place on 7/7/07, bringing together more than 100 music artists and 2 billion people to trigger a global movement to solve the climate crisis. The event was broadcasted on NBC, Bravo, Sundance Channel, MSNBC, CNBC, Telemundo, Mun2, and UNI HD, as well as online. More Than 30 Million Live Earth videos were streamed on MSN.
Contact
For more info, ping TRUST:
646 452 3388 (NY) | 310 451 5153 (LA) | trustcollective.com
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The Creds:
Client: SOS
Spot Title: Light Bulb
Airdate: July 2007
Prod Company: Rock Fight, LA
Director: Joe Cole
DP: Guy Pieres
EP: Ned Brown
Post/Effects: Charlex
Flame Artist: Greg Cutler
Graphic Designer: Diana Park
Designer/Animator: Bowe King
Editorial: Spotwelders
Editor: Lucas Spaulding
Telecine: Company 3
Colorist: Ryan Greenberg
Sound Design: Sound Image
Sound Designer: Steve Depalo
Music: Big Foote
Composer: Kari Steinert
Shoot Location: Los Angeles
View Additional Media
Visit Rock Fight
The Creds:
Client: SOS
Spot Title: Light Bulb
Airdate: July 2007
Prod Company: Rock Fight, LA
Director: Joe Cole
DP: Guy Pieres
EP: Ned Brown
Post/Effects: Charlex
Flame Artist: Greg Cutler
Graphic Designer: Diana Park
Designer/Animator: Bowe King
Editorial: Spotwelders
Editor: Lucas Spaulding
Telecine: Company 3
Colorist: Ryan Greenberg
Sound Design: Sound Image
Sound Designer: Steve Depalo
Music: Big Foote
Composer: Kari Steinert
Shoot Location: Los Angeles
