The Brief:
rhinofx tickles our senses with this animated VFX spot for Singulair. The usual suspects of allergy symptoms float by a giant nose, evoking a huge sneeze. It creates a whirlwind of images; floating flowers and dancing brooms fill the screen as we are reminded of the allergy fighting power of "one pill once a day".
The Link:
http://www.rhinofx.tv/pr/SingulairNose/
Creds:
| Client: Merck/Singulair Spot Title: Simply Different - Nose First Air Date: February 2007 Agency: DDB New York Chairman/CCO: Lee Garfinkel Group CD: Janet Guillet Art Director: Mark Fennimore Head of Broadcast Production: Bob Nelson ACD/Copywriter: Tom McDonnell Agency Producer: Matt Nowak Production: rhinofx/NY Director: Arman Matin DP: Romeo Tirone Managing Director: Rick Wagonheim Sr. EP: Camille Geier EP: Karen Bianca Bisignano Live Action Producer: Terrie McGinnis Live Action Production Manager: Kristin Ames |
Post/Effects: rhinofx/NY Lead Animator: Jeff Guerrero CG Modeler: Brian Dinoto CG Production Coordinator: Elena Casanova Lighter/Texturer/Precomp: Jasmine Katatikam Lighter: Chris Moore Animator(s): Ian Brauner, Walter Lubinski Inferno Artist(s): Udi Edni, Susanne Scharping Editorial: rhinofx/NY Editor: Marc Steinberg Music/Sound Design: Amber Music/Bicoastal Int’l Shoot Location: NY |
About rhinofx:
Since its launch in 2000, rhinofx has created award-winning visual effects, design, and animation for commercials, VFX for feature films, episodic television, webisodic mini-series, and videogame cinematics. The company's principals and artists have also led the industry's exploration into the boundless potential of branded digital content. By cultivating extensive relationships with key brands, advertising agencies, and film/TV studios, rhinofx utilizes its creative directors and artists to develop and execute powerful branded entertainment to build both identity and awareness. The company's principals include: Partner/CD/Director: Vico Sharabani, CD/Director: Harry Dorrington, CD/Director: Arman Matin, CD/Director: Natasha Saenko, Senior Executive Producer: Camille Geier, and Partner/Managing Director: Rick Wagonheim.
