rhinofx Driving It Home for Pinnacle

The Brief:

rhinofx’s Harry Dorrington and Guy Atzmon team to get us up close and personal with Pinnacle’s newest golf ball and those who strive to put it on the fairway.

Creds:

Client: Pinnacle
Spot Title: Soft Side
Air Date: April 2007

Agency: Arnold Worldwide
Art Director: Ken Matsubara
CD: John Petruney
Copywriter: Craig Johnson
Agency Producer: Chris Perry

Post/Effects: rhinofx/NY
Director: Harry Dorrington
Design Director: Guy Atzmon
2D Graphic Design Artist(s): Neo Afan, Rodrigo de la Parra, Nitant Karnik
Modeler: Brian Dinoto
Animator: Rob Dollase
Editor: Marc Steinberg
TD Simulations/Dynamics: Agit Menon
Texture/Lighter: Chi-min Yang
Roto Artist(s): Sohee Sohn, Rodrigo de la Parra, Brendan Smith
Managing Director/Partner: Rick Wagonheim
SVP/EP: Camille Geier
EP: Karen Bianca Bisignano

Music/Sound Design: Singing Serpent/Bicoastal

About rhinofx:

Since its launch in 2000, rhinofx has created award-winning visual effects, design, and animation for commercials, VFX for feature films, episodic television, webisodic mini-series, and videogame cinematics. The company’s principals and artists have also led the industry’s exploration into the boundless potential of branded digital content. By cultivating extensive relationships with key brands, advertising agencies, and film/TV studios, rhinofx utilizes its creative directors and artists to develop and execute powerful branded entertainment to build both identity and awareness. The company’s principals include: Partner/CD/Director: Vico Sharabani, CD/Director: Harry Dorrington, CD/Director: Arman Matin, CD/Director: Natasha Saenko, SVP/EP: Camille Geier, and Partner/Managing Director: Rick Wagonheim.