The Brief:
Vico Sharabani of rhinofx seamlessly transitions CG images of Panasonic Toughbooks in this beautifully choreographed :30 from Sticks and Stones' Randy Roberts. From the durable computer springs a fireman who morphs into a cop, and then a solider…all of whom clutch the notebook. A parade of workers follow suit, arising from thin air gripping the hero product.
The Link:
http://www.rhinofx.tv/pr/PanasonicToughBookBeingOne/
Creds:
| Client: Panasonic Spot Title: Being One First Air Date: Feb. 26th, 2007 Agency: Sigma Group/NJ ECD(s): Michele Paccione, Bob Santangelo EP: Kathe Carson Prod Company: Sticks and Stones/LA Director: Randy Roberts DP: Peter MacKay AD: Michael Goodwin EP: Marlon Staggs Producer: Jeanne Stack Post/Effects: rhinofx/NY CD: Vico Sharabani Lead Inferno Artist: Dan Kelley Producer: Jill Hughes Managing Director: Rick Wagonheim Sr. EP: Camille Geier |
Editorial: Axyz/TO Editor: David DeCarlo Animator(s): Mario Marengo, Jim Price Inferno Artists(s): Andres Kirejew, James Andrews, Terry Power Sound Design: Gizmo Sound Designer: Paul Holly Mixer(s): Paul Holly, Rich Tozzoli Audio Post Supervisor: Brian Mackewich |
About rhinofx:
Since its launch in 2000, rhinofx has created award-winning visual effects, design, and animation for commercials, VFX for feature films, episodic television, webisodic mini-series, and videogame cinematics. The company's principals and artists have also led the industry's exploration into the boundless potential of branded digital content. By cultivating extensive relationships with key brands, advertising agencies, and film/TV studios, rhinofx utilizes its creative directors and artists to develop and execute powerful branded entertainment to build both identity and awareness. The company's principals include: Partner/CD/Director: Vico Sharabani, CD/Director: Harry Dorrington, CD/Director: Arman Matin, CD/Director: Natasha Saenko, Senior Executive Producer: Camille Geier, and Partner/Managing Director: Rick Wagonheim.
