The Brief:
The extreme winter visual environment created by rhinofx (www.rhinofx.tv) for Merkely+Partners showcased Mercedes’ traction system in a race across a frozen, winding, and snow-covered track. Snowmobile, directed by H.S.I’s Arni & Kinski, was shot through severe and unstable winter weather in Canada. Partner/CD Vico Sharabani, commented on the shoot, “the directors wanted to shoot the entire spot with a steady-cam without any limitations, and the wind, weather, and ice made that pretty challenging.” The effects, which were finished in HD, suspended time and motion using 3-D tracking and particle animation to halt snowmobiles and snowfall in midair. The effects team completely replaced the background and created the entire visual suspension in Inferno. Snowmobile marks the ninth Mercedes collaboration with Merkely.
Creds:
| Client: Mercedes Spots Title: Snowmobile First Air Date: Jan. 02, 2007 Agency: Merkley + Partners/NY GCD/Copy(s): Chris Landi, Scott Zacaroli Group CD/Art Director: David Fox Agency Producer: Alex Kobak Production Company: H.S.I./bicoastal Director: Arni & Kinski EP: Ellen Jacobsen Producer: Amanda Clarke Editorial: Cosmo Street/NY Editor: Steve Bell Producer: Karen Henegan |
Telecine: Company 3/NY Post/Effects: Rhinofx/NY CD: Vico Sharabani Managing Director: Rick Wagonheim Senior EP: Camille Geier Producer: Linda Gallagher Lead Inferno: Susanne Scharping Inferno Artist: John Budion Particle Animator: Morris May CG Tracking: Brian DiNoto Music: Wicked Music /NY Producer: Daniel Freedman Composer: Fer Isella Shoot Location: Canada |
About rhinofx:
Since its launch in 2000, rhinofx has created award-winning visual effects, design, and animation for commercial spots, and VFX for film, episodic television, original web content, and videogame cinematics. The company’s principals and artists have also led the industry’s exploration into the boundless potential of branded digital content production. By cultivating extensive relationships with key brands, advertising agencies, and film/TV studios, rhinofx utilizes its creative directors and artists to develop and execute powerful branded entertainment to build both identity and awareness. The company’s principals include: Partner/Managing Director: Rick Wagonheim, Senior Executive Producer: Camille Geier, Partner/CD/Director: Vico Sharabani, CD/Director: Harry Dorrington, CD/Director: Arman Matin, and CD/Director: Natasha Saenko.
