TRUST: rhinofx and Cadillac Make For Hot Summer Nights

rhinofx and Cadillac Make For Hot Summer Nights

The Brief:

Creative Director Vico Sharabani of New York-based design, animation and VFX studio rhinofx, Boston based ad agency Modernista! and RSA's Joe Carnahan get synergetic with Cadillac in the latest spot for the Detroit automaker, featuring their 2008 CTS.

As we move through a slick and sizzling summer metropolis, the night comes alive behind the wheel of this drop dead sexy sedan. City lights become a blur in the stylish cockpit, as the CTS hugs the urban terrain with stunning precision. It.s not hard to see why the Cadillac CTS is the perfect must have summer accessory.

The Creds:

Client: Cadillac
Spots Title: Fire Hydrant Floods
Air Date: June 2008

Agency: Modernista!
Executive CD(s): Gary Koepke, Lance Jensen
CD(s): Shane Hutton, Will Uronis
Art Director(s): Will Uronis, Joe Paganucci
Copywriter(s): Shane Hutton, Kapil Kachru
Director of Broadcast: Charles Wolford
Senior Producer: Donna Lamar
Asst. Producer: Mary Donington

Prod Company: RSA
Director: Joe Carnahan
DP: Paul Cameron
EP: Marjorie Abrahams
Line Producer: Mark Walejko

Editorial: The Whitehouse
Editor: David Brixton
Assistant Editor: Joanna Manning
EP: Sue Dawson
Producer: Joni Wright

Telecine: The Mill, NY
Colorist: Fergus McCall

Post/Effects: rhinofx
VFX CD: Vico Sharabani
Lead Flame Artist: Brad Scott
Flame Artist: Julie Mai
Producer: Linda Gallagher

Music: Black Iris
Composer: Justin Bailey
Producer(s): Daron Hollowell, Jonathan Fuller

Sound Design: Amber Music
Sound Designer: Andy Brannan
CD/EP: Michelle Curan

Audio Post: Sound Lounge
Mixer: Rob DiFondi

About rhinofx

Since its launch in 2000, rhinofx has created award-winning visual effects, design, and animation for commercials, VFX for feature films, episodic television, webisodic mini-series, and videogame cinematics. The company's principals and artists have also led the industry's exploration into the boundless potential of branded digital content. By cultivating extensive relationships with key brands, advertising agencies, and film/TV studios, rhinofx utilizes its creative directors and artists to develop and execute powerful branded entertainment to build both identity and awareness. The company's principals include: CD/Director Vico Sharabani, CD/Director Harry Dorrington, CD/Director Arman Matin, CD/Director Natasha Saenko, COO Camille Geier, CEO North America Zviah Eldar, and Managing Director Rick Wagonheim.