rhinofx Creates Animal Anarchy For Arby's

The Brief:

Vico Sharabani of rhinofx creates a menagerie of chaos for the newest Arby's sandwich. Zoo animals run amok in parks, streets, and backyards, surprising onlookers. The cause of all the pandemonium…two zookeepers completely engrossed in their Arby's meal, shirking their responsibilities for taste.

Creds:

Client: Arby’s Restaurant Group
Spot Title: Zookeepers
Air Date: April 2007

Agency: Merkley + Partners/NY
Co-President/Creative Director(s): Andy Hirsch, Randy Saitta
Director, Broadcast Production: Gary Grossman
Group Creative Director(s): Chuck Borghese, Jean Batthany
Assoc. Creative Director/Art Director: Hank Kosinski
Copywriter: Chris Schifando
Art Director: Craig Cimmino
Producer: Alex Kobak

Prod Company: Sandwick Films/LA
Director: Dave Merhar
EP: Grayson Bithell

Post/Effects: rhinofx/NY
Creative Director: Vico Sharabani
VFX Supervisor: Kathy Siegel
Lead Inferno Artist: Dan Kelly
Inferno Artist: Jim Ryder
Animator: Rob Dolace
Technical Director/Lighter: Jasmine Katatikarn
Managing Director/Partner: Rick Wagonheim
SVP/EP: Camille Geier
Producer: Linda Gallagher

Editorial: Cut and Run/NY
Editor: Mike Douglas
Assistant Editor: Conor O'Flynn
Producer: Angie Agulara

Telecine: The Mill/NY
Colorist: Tom Poole

Sound Design: HSR/NY
Sound Designer: Steve Rosen

About rhinofx:

Since its launch in 2000, rhinofx has created award-winning visual effects, design, and animation for commercials, VFX for feature films, episodic television, webisodic mini-series, and videogame cinematics. The company's principals and artists have also led the industry's exploration into the boundless potential of branded digital content. By cultivating extensive relationships with key brands, advertising agencies, and film/TV studios, rhinofx utilizes its creative directors and artists to develop and execute powerful branded entertainment to build both identity and awareness. The company's principals include: Partner/CD/Director: Vico Sharabani, CD/Director: Harry Dorrington, CD/Director: Arman Matin, CD/Director: Natasha Saenko, SVP/EP: Camille Geier, and Partner/Managing Director: Rick Wagonheim.