Pirate Takes A Ride With Mitsubishi

Pirate New York, working with Smuggler and BBDO Toronto, constructed an original soundscape for Mitsubishi's 30-second spot "Invisible" for the 2010 Outlander. Set in an urban landscape populated by people and vehicles that are seemingly invisible, the viewer sees floating hats, handbags, headphones and jewelry while skateboards and bicycles fly along the streets. It's only when two pairs of glasses enter the open doors of the Mitsubishi Outlander that the driver and passengers materialize, sending the implicit message that other people and vehicles blend in and are invisible but the Mitsubishi Outlander in comparison STANDS OUT. Pirate's audio footprint perfectly complements the chic setting, ceaseless activity, and hip characters with a steady alternative rock beat accompanied by lyrics proclaiming that, "there are wonders we haven't seen yet," once again showcasing his ability to key even the shortest songs to a brand message.

The Creds:

Client: Mitsubishi
Spots Title: Invisible
Air Date: December 2009

Agency: BBDO Toronto
Art Director: Jaimes Zentil
Copywriter: Craig Mcintosh
CD(s): Carlos Moreno, Peter Ignazi
Producer: Dena Thompson

Prod Company: Smuggler
Director: Fillip Engstrom
DP: Linus Sandgren
EP(s): Eva Preger, Jeffrey McDougal

Editorial: General Editorial
Editor: Noah Herzog
EP: Robert Parker

Post/Effects: The Mill
Producer: Camila DeBiaggi
Shoot Supervisor/Lead 3D Artist: Yann Mabile
Flame Artist(s): Naomi Anderlini, Alex Lovejoy
Flame Assistant: Albert Cook
Combustion/Flame Assistant(s): Albert Cook, Melissa Graff, Anu Nagaraj,
3D Artist(s): Alexander Horton, Jasmine Katatikarn, Jeffrey Dates, Bill Dorais, Andres Eguiguren, Christopher Bott, Michael Panov, Andrew Proctor, Robert Petrie, Emily Meger, Alek Vacura
Colorist: Jamie Wilkinson

Sound Design/Audio Post: Pirate, NY
Sound Designer(s): Dave Rivera, Gary Tole
Mixer: Gary Tole
Creative Director: Tag Gross
Executive Producer: Bob Montero

Music: M.A.G.I.C. by `The Sound of Arrows'

Shoot Location: Los Angeles

About Pirate:

NYC and Toronto-based Pirate is a full-service, award-winning, creative-driven audio agency that creates original music, radio, mixing, and sound design for commercials, radio, TV, film, web, and branded content. Pirate also provides a brand-based audio identity system, working with client brand managers. The agency's tireless staff harnesses a unique combination of creative excellence and technical prowess to produce sonically superior work. Pirate's 9 state-of-the-art 5.1 digital HD recording studios, staff of 30 composers, 12 track directors, US and Canadian casting departments, 5 senior copywriters, 8 senior mixers and an in-house creative department, make the agency arguably the largest and most well-equipped sound studio in North America and set it well apart from its nearest competitors.