Nice Shoes and SFI Bring Color On-Set

As the digital production pipeline continues to evolve, so too does the role of the colorist. To further streamline the process and lock-in a director's vision earlier on, New York-based post house Nice Shoes has started providing on-set color supervision services, using the same Baselight platform found in the Nice Shoes studios. Most recently, colorist Ron Sudul worked the set of a tabletop shoot for Moe's Southwest Grill directed by Jerry Simpson of New York-based SFI / Simpson Films.

"It was a collaborative atmosphere. People are often concerned that having the colorist, or just another body on-set in general, could be a distraction," says Sudul. "But we were all really able to work together without stepping on anyone's toes. I was able to see what the director was going for, what the clients were looking for, while also giving them a look at what the finished product would be."

Having Sudul on-set meant that the director, DP, DIT and the client would know they captured the necessary data to make the most out of the post process and maximize the overall production investment, he was constantly reviewing material to monitor for any data clipping due to on-set lighting conditions.

Simpson working with Sudul on the Baselight platform was able to immediately impart a look to the footage on-set that was easily carried through the final color grading session. By establishing the look up front only minimal tweaking was needed by the time the clients arrived for the color session during post.

"The advances in digital technology have so drastically changed post-production work-flow, and Nice Shoes has always been out in front of that, providing state of the art solutions and expertise," noted Sandy M. Tyler, producer for Focus Brands. "This was our first experience working with the Phantom," she continued. "We had concerns about getting the look we wanted from that technology. Having on-set color-correction really put us at ease about the look of the final product and also helped us make the most of our final color-grading session, allowing us to color-correct all the footage from two long shoot days in one, easy session."

"We want to deliver the best, most complete outcome and color grading is a crucial element in that chain," says Dante Piacenza, executive producer at SFI / Simpson Films. "Our goal ultimately is to streamline the process of working in Digital Cinema and this a further step in that direction."


Agency: Focus Brands Internal Agency, Atlanta
‪ECD: Matt Blackburn
‪CW: Brandon Friedman
‪AD: Jonathan Eller
Producer: Sandy M. Tyler

Prod Co: SFI / Simpson Films
Director: Jerry Simpson
EP: Dante Piacenza

Post/Effects: Nice Shoes
Colorist: Ron Sudul
Sr. Producer: Pat Portela

About Nice Shoes:

NYC-based Nice Shoes is a full service, artist-driven design, animation, visual effects and color grading studio specializing in high-end commercials, web content, film, TV and music videos. Since its inception in 1996, the studio has prided itself on consistently reinvesting in its talent, technical backbone, and client experience to set the standard of excellence both creatively and technically. Key company principals include: CEO/Partner Dominic Pandolfino, Head of Production Mike Donovan, CDs Brian Bowman and Aron Baxter, Colorists/Partners Chris Ryan and Lez Rudge, Senior Producers Pat Portela and Christos Mountzouros, VFX Artist/Partner Rich Schreck, CFO/COO Julia Kisla, CIO Bob Keske, and VP of Sales & Marketing Travis Taylor.

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