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Nice Shoes Promotes Lenny Mastrandrea to Head of Color

NYC-based Nice Shoes is promoting veteran colorist Lenny Mastrandrea to head of color. The 15-year Nice Shoes veteran will place an emphasis on talent development, technological advancement, efficiency, and business growth while leading the studio's menu of advanced color offerings, including its digital dailies partnership with MTI Film, its on-set color supervision services, and its remote color grading operations.

"Lenny has been indispensable to Nice Shoes' success," noted Nice Shoes CEO Dominic Pandolfino. "We trust him completely to lead our many exciting color initiatives."

Mastrandrea will lead integration of the studio's new Control Dailies at Nice Shoes effort, a strategic relationship with MTI Film Hollywood to offer entertainment television producers a digital dailies service for episodic television shows originating in New York and finishing on either coast. As the studio integrates this service into their daily workflow, he will manage the daily operation, train a team to run the software around the clock, and establish guidelines and responsibilities for everyone involved in the process.

Control Dailies is just the latest of several ambitious efforts Nice Shoes has launched. Their on-set color supervision service gets colorists on location to ensure directors capture all the data necessary for knockout post work. The studio also teamed up with Boston-based Engine Room Edit to offer remote color grading to clients in New England.

"Nice Shoes' emphasis on staying at the forefront of color keeps me excited to come to work every day," noted Mastrandrea. "The opportunity to lead this company in its efforts to be where our clients need us to be, when they need us, is a real honor for me."

Mastrandrea will also continue in his role as colorist, working with such brands as Under Armour, Wendy's, Kohl's, L'Oréal, Van Cleef & Arpels, Verizon, Lunesta and many others.

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About Nice Shoes:

NYC-based Nice Shoes is a full service, artist-driven design, animation, visual effects and color grading studio specializing in high-end commercials, web content, film, TV and music videos. Since its inception in 1996, the studio has prided itself on consistently reinvesting in its talent, technical backbone, and client experience to set the standard of excellence both creatively and technically. Key company principals include: CEO/Partner Dominic Pandolfino, Colorists/Partners Chris Ryan and Lez Rudge, VFX Artist/Partner Rich Schreck, MD Kristen Martini, CD Brian Bowman, CIO Robert Keske, Senior Producer Pat Portela, and Brand Director Justin Pandolfino.